Uptsox Trading

Upstox had already had a long engagement with Metalab, where we developed out a complex pro (day) trading app for the India market. The app had not even been released yet, but seeing the success of apps like Robinhood, Upstox wanted to enter the US trading market as soon as they could. Apps like Robinhood were dominating the space at the time, and retail traders taking on the big boys in what was an unprecedented shift in trading (remember gamestop). We were able to deliver an MVP that enabled simple and accessible trading features. More importantly it didn't move too far from the 3rd party platform they were using, it also retained the strong parent brand and cultural heritage.